Three tourism campaign films made in July 2025 for the Tourism Authority, produced by GUTHAMA, with creative development and creative supervision by the ACTIII team. The films explore Abha’s connection with Kuwaiti visitors, how Egyptians travel, and pearls as a link between Abu Dhabi and Jeddah.
ACTIII’s scope of work
Our team developed the creative concept, treatment, scripts and voice-over texts; selected photographs, footage and sound; proposed the art direction for the graphics and collage; supervised voice-over recording; and followed the collage work from its earliest stages through to final delivery.
The team’s contribution was creative development and supervision; it did not include the direct artistic execution of the collage.
The campaign films
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